Reviews
Podcast advertising: five checks and a bidder scoring sheet
Use five checks to assess podcast advertising bids, then score inventory, labelling, data, reporting and commercial terms with a weighted sheet.
Archive
October 2026
Costs and pricing
Podcast advertising hidden costs in England: six extra lines, with worked sums
Six costs outside a podcast advertising rate card in England, with worked sums: re-records, overseas sellers, late interest, renaming, extra rights, reports.
Costs and pricing
Podcast advertising budget sums for England: the formula, 20% VAT and three worked totals
How to budget a podcast ad test in England: the CPM formula, production and contingency lines, 20% VAT, the VAT threshold and three illustrative totals.
Rules and ethics
Podcast advertising rules in England: ad labels, the DMCC Act 2024 and trade marks
Rules for a paid podcast ad in England: spoken labels at the start, the DMCC Act 2024, enforcement by the CMA and ASA, and trade mark checks with the IPO.
Rules and ethics
Podcast advertising regulations in England: CAP Code disclosure, PECR consent and copyright, with an ASA ruling
What UK rules mean for podcast ads in England: CAP Code rule 2.1 and an ASA ruling on a host-read ad, PECR regulation 6 for device tracking, and copyright.
Foundations
Podcast advertising routes: direct deals or network buys
Podcast advertising routes: how direct host-read deals compare with network buys on control, reach, workload and illustrative CPMs.
Rules and ethics
How ASA and CAP Code rules govern host-read podcast ads
Podcast advertising rules for host-read ads: CAP Code rules on disclosure, claims, testimonials and health claims, and when Ofcom may regulate.
Strategy
Podcast network advertising vs direct: which is better in the UK?
Compare UK podcast networks such as Acast, Audioboom and Global Player with direct host deals, looking at minimum spends, CPMs, reporting and control.
Audience research
Podcast sponsorship planning in Wales
Podcast sponsorship planning in Wales: understand Welsh-language and bilingual inventory, booking routes, pricing factors, compliance and measurement.
Measurement
RAJAR data compared with podcast download claims for UK buyers
Podcast sponsorship claims need checking against RAJAR quarterly listening data, which excludes podcast-only audiences. Here is a repeatable audit method.
Reviews
Podcast sponsorship costs in Manchester and North West England
Podcast sponsorship in Manchester costs less than London, and this breaks down Audio Always pricing, regional buys and North West campaign inclusions.
Reviews
Podcast advertising CPMs: London and regional UK
Podcast advertising CPMs vary between London and regional producers. Compare indicative city ranges, minimum spends and the factors behind the gap.
Measurement
How to audit a UK podcast network's audience and attribution claims
Podcast advertising audits need Podsights checks, Spotify Ad Analytics UK reports, Companies House filings and dated RAJAR comparisons before you trust a network.
Outlook
How Edinburgh festivals and Celtic Connections shape Scottish podcast sponsorship booking
How Edinburgh's August festivals and Celtic Connections shape Scottish podcast sponsorship booking, lead times, peak pricing and seasonal measurement.
Rules and ethics
Do Cardiff and Belfast podcast buys face different rules?
Podcast sponsorship in Cardiff and Belfast differs: Welsh-language commissioning, cross-border advertising, Ofcom, ICO and CAP Code duties vary.
Rules and ethics
Cross border podcast campaigns into Ireland: UK GDPR and PECR checks
A practical guide to running podcast ads from the UK into Ireland, covering UK GDPR controller duties, PECR consent, transfers, retention, CAP Code and ASAI limits.
Rules and ethics
Podcast sponsorship VAT invoice fields and records
The VAT invoice fields and records UK podcast sponsorship needs, with the HMRC notices and forms to use and the records to keep.