Foundations
Podcast advertising routes: direct deals or network buys
Podcast advertising routes: how direct host-read deals compare with network buys on control, reach, workload and illustrative CPMs.
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Foundations
Foundations
Podcast advertising formats: choosing for UK campaigns
Podcast advertising formats for UK campaigns, from pre-roll and post-roll to host-read and sponsored segments, with guidance on choosing by objective.
Foundations
Four payment structures shape how podcast sponsorships earn income
Compare host-read sponsorship, programmatic insertion, branded series and revenue share deals, with a scoring rubric for choosing the right model.
Foundations
Five podcast advertising demand signals media buyers can check
Five demand signals for podcast advertising buyers in England: enquiry volume, rate card movement, renewals, audience measurement releases and agency pitch traffic.
Foundations
How do you plan podcast advertising in England for 2027?
A foundations guide to podcast advertising in England for 2027: market scope, demand signals, business models and budget planning, with official UK sources.
Foundations
Podcast advertising: a checklist to run before booking
A podcast advertising checklist UK teams run before booking a spot: UK GDPR consent, copyright clearance, PECR measurement, budget and a named owner.
Foundations
Seven checks that keep podcast advertising market size in England credible
Work out the podcast advertising market size in England by separating UK-level data from England-only demand, and by using the right ONS and DCMS sources.