Strategy
Podcast network advertising vs direct: which is better in the UK?
Compare UK podcast networks such as Acast, Audioboom and Global Player with direct host deals, looking at minimum spends, CPMs, reporting and control.
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Strategy
Strategy
UK B2B podcast advertising: checks before you book
A UK guide to B2B podcast advertising: check audience evidence, lead-capture rules and the commercial terms to agree before booking a slot.
Strategy
Host-read vs programmatic podcast advertising in the UK
How host-read and programmatic podcast advertising differ in the UK: buying routes, lead times, data duties and how to run a fair comparison test.
Strategy
Direct host-read deals or network buys for podcast advertising channel strategy
Compare direct host-read deals, network buys and automated insertion to decide which podcast advertising channel strategy fits your budget and reporting needs.
Strategy
Podcast advertising frequency capping: a UK guide
Podcast advertising frequency capping in the UK: the cap types buyers use, where DAX and Acast set them, the steps to review one and the data rules.
Strategy
Finding local podcasts to advertise on: a shortlist method
How UK local businesses can find podcasts that reach their catchment, vet recent episodes, compare slot prices per thousand downloads and shortlist two shows.
Strategy
A 90-day framework for podcast advertising
A podcast advertising framework divides a 90-day campaign into test, evaluation and scale stages, with budget, measurement and UK compliance checks.
Strategy
When to build a podcast advertising planning template
A guide to building a podcast advertising planning template in England, covering timing, host endorsement rules and the before and after of a documented plan.
Strategy
Podcast advertising strategy: a planning framework
A practical framework for podcast advertising, covering objectives, ownership, buying models, budget, creative, measurement and campaign flighting.
Strategy
A podcast advertising strategy framework you can score before you spend
Build a podcast advertising strategy framework with eight weighted criteria, a scoring rubric and clear pass or fail thresholds before you commit budget.
Strategy
Six podcast advertising mistakes for buyers in England
Six podcast advertising strategy mistakes for buyers in England, from unclear objectives and audience claims to compliance, tracking and campaign reviews.