Measurement
RAJAR data compared with podcast download claims for UK buyers
Podcast sponsorship claims need checking against RAJAR quarterly listening data, which excludes podcast-only audiences. Here is a repeatable audit method.
Section
Measurement
Measurement
How to audit a UK podcast network's audience and attribution claims
Podcast advertising audits need Podsights checks, Spotify Ad Analytics UK reports, Companies House filings and dated RAJAR comparisons before you trust a network.
Measurement
What each podcast advertising attribution method means for your numbers
Compare the main podcast advertising attribution methods, from promo codes to incrementality testing, and see what each one can and cannot prove about your spend.
Measurement
Why podcast advertising benchmark research needs dated, sourced numbers
Why podcast advertising benchmark research falls apart without dated sources, and how buyers can test a benchmark before it shapes a 2027 media plan.
Measurement
UK podcast advertising examples and how to build your own case study
Named UK podcast ad examples including Huel, Monzo and Butternut Box, plus five steps to build your own one-page case study from one controlled test.
Measurement
How to choose podcast advertising key metrics that hold up
Learn how to choose podcast advertising key metrics, from downloads and completion to recall, promo codes and reporting checks that buyers can verify.
Measurement
Nine steps to podcast advertising measurement and reporting
A practical guide to podcast advertising measurement and reporting: which metrics matter, how to set up attribution, and how to present results you can defend.
Measurement
Five podcast advertising measurement mistakes and a scoring rubric
Five podcast advertising measurement mistakes, from unverified audience figures to drifting attribution, plus a scoring rubric for sponsorship reports.
Measurement
Build a podcast advertising reporting dashboard that buyers trust
Set up a podcast advertising reporting dashboard that survives client scrutiny, with steps for sources, refresh rates, QA and compliance checks.