Strategy
Podcast network advertising vs direct: which is better in the UK?
Compare UK podcast networks such as Acast, Audioboom and Global Player with direct host deals, looking at minimum spends, CPMs, reporting and control.
Topic
acast
Strategy
Podcast advertising frequency capping: a UK guide
Podcast advertising frequency capping in the UK: the cap types buyers use, where DAX and Acast set them, the steps to review one and the data rules.