Foundations
Podcast advertising routes: direct deals or network buys
Podcast advertising routes: how direct host-read deals compare with network buys on control, reach, workload and illustrative CPMs.
Topic
ad compliance
Measurement
UK podcast advertising examples and how to build your own case study
Named UK podcast ad examples including Huel, Monzo and Butternut Box, plus five steps to build your own one-page case study from one controlled test.
Operations
Podcast advertising operations: a delivery plan
A practical UK podcast advertising plan with five named roles, an eight-stage workflow, compliance gates, quality checks and a launch review.
Operations
How to build a podcast advertising quality checklist for your team
A practical podcast advertising quality checklist for UK teams: compliance, creative review, delivery deadlines and the records that keep a campaign defensible.