Measurement
How to audit a UK podcast network's audience and attribution claims
Podcast advertising audits need Podsights checks, Spotify Ad Analytics UK reports, Companies House filings and dated RAJAR comparisons before you trust a network.
Topic
attribution
Measurement
What each podcast advertising attribution method means for your numbers
Compare the main podcast advertising attribution methods, from promo codes to incrementality testing, and see what each one can and cannot prove about your spend.
Measurement
How to choose podcast advertising key metrics that hold up
Learn how to choose podcast advertising key metrics, from downloads and completion to recall, promo codes and reporting checks that buyers can verify.
Measurement
Nine steps to podcast advertising measurement and reporting
A practical guide to podcast advertising measurement and reporting: which metrics matter, how to set up attribution, and how to present results you can defend.