Rules and ethics
How ASA and CAP Code rules govern host-read podcast ads
Podcast advertising rules for host-read ads: CAP Code rules on disclosure, claims, testimonials and health claims, and when Ofcom may regulate.
Topic
host-read ads
Strategy
Host-read vs programmatic podcast advertising in the UK
How host-read and programmatic podcast advertising differ in the UK: buying routes, lead times, data duties and how to run a fair comparison test.
Foundations
Podcast advertising formats: choosing for UK campaigns
Podcast advertising formats for UK campaigns, from pre-roll and post-roll to host-read and sponsored segments, with guidance on choosing by objective.