Measurement
What each podcast advertising attribution method means for your numbers
Compare the main podcast advertising attribution methods, from promo codes to incrementality testing, and see what each one can and cannot prove about your spend.
Topic
reporting
Measurement
How to choose podcast advertising key metrics that hold up
Learn how to choose podcast advertising key metrics, from downloads and completion to recall, promo codes and reporting checks that buyers can verify.
Measurement
Nine steps to podcast advertising measurement and reporting
A practical guide to podcast advertising measurement and reporting: which metrics matter, how to set up attribution, and how to present results you can defend.
Measurement
Five podcast advertising measurement mistakes and a scoring rubric
Five podcast advertising measurement mistakes, from unverified audience figures to drifting attribution, plus a scoring rubric for sponsorship reports.