Strategy
Podcast network advertising vs direct: which is better in the UK?
Compare UK podcast networks such as Acast, Audioboom and Global Player with direct host deals, looking at minimum spends, CPMs, reporting and control.
Topic
uk advertising
Costs and pricing
Podcast sponsorship negotiation: five questions to ask UK hosts
How to negotiate podcast sponsorship rates in the UK: what to ask hosts, which levers lower the price, and the contract terms to fix before you sign.