Costs and pricing
How to budget a podcast ad test in England: the CPM formula, production and contingency lines, 20% VAT, the VAT threshold and three illustrative totals.
Editorial Desk · October 22, 2026 · 4 min read
Rules and ethics
The VAT invoice fields and records UK podcast sponsorship needs, with the HMRC notices and forms to use and the records to keep.
Editorial Desk · October 8, 2026 · 15 min read
Strategy
A podcast advertising framework divides a 90-day campaign into test, evaluation and scale stages, with budget, measurement and UK compliance checks.
Editorial Desk · September 11, 2026 · 4 min read
